Juhi Singh
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I am a user experience researcher who facilitates insightful conversations and uncovers needs and desires of people that shape and inform designer-ly solutions.

I have led teams and projects that enabled companies to understand the user mindset, identify unmet needs through various research methodologies that helped create experiences that have touched millions of people.

I’m an intuitive design thinker who is passionate about translating insights into tangible ideas that lead to meaningful experiences for people.

 

Where I've conducted research at

Lead Researcher on Ads Transparency and Control Team

Lead Researcher on AdWords & Google My Business Help Team

Lead Researcher and Client Manager on various projects

Research Projects

Facebook

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Understanding Consumer Intent from the perspective of ads
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Understanding user experience of ads related to traumatic life events
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Evaluating newly launched Ads Preferences
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Google

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Evaluating user experience of learning AdWords through Youtube videos
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Evaluating user experience of AdWords in-product self help tool
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Understanding how multiple numbers help people manage relationships and privacy for Google Voice
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Consulting

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Intel - Understanding the emerging trends in the mobile/tablets industry in India
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Siemens - Understanding the landscape of ultrasound devices in semi-rural Indian markets
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GE Healthcare - Usability testing of next generation ultrasound devices
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BBC World Trust - Usability Testing of IVRS for maternal health education
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