Projects at Google

I worked as a User Experience Researcher at Google where I conducted exploratory and evaluative research.
 

Learning AdWords through YouTube

To understand how users consume Google published YouTube help videos for AdWords. The insights from this study led to tailoring videos based on factors that a user most cares about at their level of familiarity with the product and whether help was sought proactively or reactively. >>

AdWords In-product self help 

To understand the current experience of the new in-product self help feature. The insights from this study were used to better position this feature in order to reduce case escalations. >>

Google Voice: How multiple numbers help people manage relationships and privacy? 

To understand why people have multiple numbers and what are their pain points. The insights from this study were used to define who should Google Voice target moving forward and what should the ideal app features should be like. >>