PIF World: Usability Research

Usability Research, Analytics, Website Re-design

PIF World is a crowdsourcing social network who strive to have a positive impact worldwide, based in Amsterdam, Netherlands,

Context

The website wasn't persuasive enough in order to deliver an impactful message consistent with company values and wasn't encouraging user action. The site had never been tested with users.

My Role: I conducted usability research and competitive analysis to inform the website redesign. I also worked closely with UX designers and directly with the CEO on layout, visual design, copy tone, and delivered conceptual solutions.