1
2
3
4
5
6
7
8
9
10
11











Conducting in person study at a participant's house
User Criteria
User Profile
User Profile
User Profile
Creating better UX for private, closed networks
Opportunity Space for creating better UX
Undifferentiated Consumer Experience between VAS and Apps
Undifferentiated consumer experience between VAS and Apps
Personalized UX for shared devices
Seamless User Experience across Devices